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This morning David Cameron MP and Loanna Morrison prospective parliamentary candidate for Bermondsey and Old Southwark visited a half term play scheme at Snowsfields Primary School in Grange ward. The visit was arranged to launch a series of planned measures to help families protect children from premature sexualisation and excessive commercialisation.
"I want to make Britain the most family-friendly country in the world", Cameron said. "A key part of helping families and mending our broken society is making sure that business is responsible in how it markets and advertises products to children".
The proposals launched today include:
Cameron emphasised that "social pressure" is the best way to combat irresponsible behaviour and encourage responsibility, saying that the Conservatives would "make it easier for parents to mobilise against campaigns and products that they think are inappropriate".
But, he added, the Government still has an important role too. "A Conservative Government would take the tough action needed to help families and build a society in which we stop treating children as adults", he said.
This is David Cameron’s second visit this year to the north of Southwark this year. In January he launched a draft manifesto for schools at Walworth Academy. Full details can be found here - http://www.conservatives.com/News/News_stories/2010/01/Cameron_launches_our_draft_manifesto_for_schools.aspx
18th February 2010
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